In a noisy online market place where business are vying for the same customers, how can you cut through all the clutter and be recognized as the best company in your industry? Here are a few tips that will make you unique in order to reach your customers and make you memorable.
Tip #1- Establish Your Brand Identity that Represents your Business
Find that one key factor that makes your company different from your competition and highlight that on your website. Give your brand a personal touch. Define who you are and why did you start your company. Clearly and consistently communicate your brand message through your logo, your image/design, and on your website. Connect to your target audience and show them how you can be valuable to them on an individual level. This will create a lasting impression with your audience.
Tip- #2 Hone in on your Target Audience
Do your research! It is important to understand the demographics of the customers that will be buying from you rather than trying to reach a massive audience. Every company has to understand that a “target audience” cannot be everyone. There are many ways to collect data to determine your target audience. Email your audience and offer them something they cannot refuse.
Tip #3- Show value! How are you going to solve your customer’s problems/ pain points
How are you going to help your customers sleep better at night if they use your products or services? Research your competitors and provide something unique that will encourage your customers to choose you over your competition. Share something that informs and educates your buying customer. For example, you can offer a free tutorial, free consultation, “give-away” or free e-book to collect information about your customer. Use this information to build a customer relationship marketing campaign with emails and retargeting ads.
Tip #4- Wow Them with your Website and Get Mobile
Your Website is part of your identity. Test your website and make sure the load time is under 3 seconds. If it takes too long to load or the information is not searchable using SEO, you may be missing out on sales. Can your website answer the question, why will customers buy from you? Create an easy comfortable user experience that will resonate with your buyers. Also it is important that your website is mobile compatible. More than four out of every ten people in the world are currently equipped with a smartphone. That is about 3.8 billion users and about 2/3 of users are shopping on their mobile devices. In 2020 alone, 51% of uses purchased products directly on their phone (https://www.oberlo.com/statistics/how-many-people-have-smartphones). Mobile spending has evolved over the years.
Tip #5- Show Face and Get Social
Build awareness to keep your company in the public eye and top off mind. It’s all about having your customers see you at the right place at the right time. There are over three billion people around the world using social media platforms today (https://www.statista.com/topics/2478/mobile-social-networks/). Sharing social contact is free or relatively inexpensive if you want to do the paid social media route. Design captivating content that speaks to your target audience to spark an immediate interaction. Then you want others to talk about your posts and spread their interest by sharing it with their community. Social media algorithms are programmed to show the relevant and high quality posts. They will reoccur more often through newsfeed targeting. Invest in Visual marketing- Story telling and video has been the most successful on Social Media. Video is a critical competent of a marketing strategy. According to the Wyzowl report in 2020, research shows us (https://www.wyzowl.com/video-marketing-statistics/)
- 86% of business use video as a marketing tool
- 89% of video marketers say video gives them a good ROI.
- 83% of video marketers say video helps them with lead generation.
- 87% of video marketers say video has increased traffic to their website.
- 80% of video marketers say video has directly helped increase sales.
- 95% of video marketers plan to increase or maintain video spend in 2020.
Conclusion- Understanding who you are and why you are different will be your key component to successfully growing your business and increasing your revenue. Be creative. There are many ways to tell your company’s story and promote your business, but if you are not on the internet, no one will be able to find you. Learn more about how Straight Forward Media LLC can help you with your marketing goals and suggest ways to help your business stand out from your competition.
