Entries by Bailey Germain

Post-COVID Trends To Consider Now: Black Friday And Cyber Monday


black friday and cyber monday post covid trends
Last November, we wrote a similar blog discussing the different types of consumer behaviors during Black Friday and Cyber Monday. A little less than a year later, this holiday season looks considerably different. With large gatherings strictly prohibited, everything about 2020 is completely unprecedented. However, as they say, “the show must go on.” In...

Can We Predict the Election with Social Media?


An increase in the prevalence of technology in society has had its fair share of benefits and disadvantages alike. Focusing on social media, there are multiple platforms that serve as a medium for individuals to share their opinions, beliefs, values, and experiences. Additionally, a surge in social media usage has resulted in a large...