Suppose you are not already familiar with SEO (search engine optimization). In that case, this blog article will teach you all you need to know about the importance of SEO and how to build better links! Companies utilize SEO practices to improve the position and appearance of their website. It can help bring a company's...

No matter how advanced and technical marketing tools have become over the years, nothing can replace the one and only Google Analytics. According to Databox, Google Analytics is "a powerful and accessible (free) tool that lets marketers track more than 200 metrics that span the entire funnel—from acquisition to conversion." As Google Analytics has...

Marketing experts spend time and resources formulating eye-catching content to grab the attention of their target audience. Although marketers employ a variety of mediums, one of the most effective tactics is email marketing. Email marketing generates an ROI of $36 per dollar spent and allows companies to foster meaningful relationships with their customers.  Email marketing...

Understanding how to utilize consumer psychology to better connect with your target audience is essential. According to the American Psychological Association, consumer psychology is "the branch of psychology that studies the behavior of individuals as consumers and the marketing and communication techniques used to influence consumer decisions." Thus, consumer psychologists analyze individuals' behaviors and...

Marketing tactics grow and change over time. Technological advancements provide companies with many strategic options to connect with their target audience efficiently. Although still effective, basic marketing tactics alone don't carry enough influence over the population during these evolving times. Thus, companies need to utilize various tools to enhance their marketing portfolio. Email Marketing...