Using SMS Marketing To Boost Engagement

Marketing tactics grow and change over time. Technological advancements provide companies with many strategic options to connect with their target audience efficiently. Although still effective, basic marketing tactics alone don't carry enough influence over the population during these evolving times. Thus, companies need to utilize various tools to enhance their marketing portfolio. Email Marketing...

Social Media is Necessary For Businesses, PERIOD.

Social media has exponentially increased its presence in society. Thus, a correlation between social media usage and consumer buying behaviors can undoubtedly be identified. Think about it like this: you just purchased a new item, attended a new restaurant, or had an awful experience at a particular establishment that supplies a product or service....

The Results are in: Amazon Prime Day

The notorious Amazon Prime Day lasted 48 hours, from June 21 to June 22, 2021. The goal of this event was to allow online shoppers to take advantage of a variety of discounts on the site. Across all categories, Amazon offered over two million deals to incentivize customers to make purchases on items that...

Hot Marketing Tips to Survive Seasonal Lows

Summer is heating up… but businesses are not. The increase in temperatures sadly does not always mean an increase in revenue, as many businesses historically experience slower seasons during the summer months. In order to avoid this slow down, it is necessary to think of creative ways to market your products or services to...

The Importance of an Active Social Media Presence

Social media has exponentially increased its presence in society. Thus, a correlation between social media usage and consumer buying behaviors can certainly be identified. Think about it like this: you just purchased a new item, attended a new restaurant, or had an especially bad experience at a particular establishment that supplies a product or...