Never Underestimate The Powerful Influence Of Behavioral Targeting

Behavioral Targeting, or online behavioral advertising, is a method that allows advertisers and publishers to display relevant ads and marketing messages to users based on their web-browsing behavior. This method can help businesses create ads that are specific to the user’s habits and interests. Furthermore, these ads can then be shown the next time...

Marketing Agency vs. In-House Hire: What’s Best for you in 2021?

In today’s digital marketplace, it’s not just who sees your advertisement, but how the ad interacts, engages, and caters to a target audience. Every word (or picture), on every post, in every different social media platform, can make or break a brand. In the age of high speed, high tech internet and information overload,...

To Write Powerful Headlines in 2021, You Must Pay Attention to These 5 Tips

What is the first thing that readers see when looking at an article? If your answer is the headline of the article, you are absolutely correct. Headlines are incredibly important for articles, as they catch the attention of readers. If the headline of an article is bland or uninspiring, readers will simply glance over...

Optimize Your Google My Business Today To See Growth Tomorrow.

What is Google My Business? Business owners may be asking “so what exactly is Google My Business and how can it help me?” Google My Business is a free online tool for business and organizations to manage their online presence across Google. The platform can help manage the information that Google shows when people search...

5 Best SEO Practices to Drive Traffic to your Site

There are a variety of SEO practices that can be used to increase website traffic. SEO, or Search Engine Optimization, is the method of increasing and improving traffic to your website through search engine results. When typing keywords and phrases into a search engine, people are provided with numerous results. In order for companies...