Never Underestimate The Powerful Influence Of Behavioral Targeting


Behavioral Targeting, or online behavioral advertising, is a method that allows advertisers and publishers to display relevant ads and marketing messages to users based on their web-browsing behavior. This method can help businesses create ads that are specific to the user’s habits and interests. Furthermore, these ads can then be shown the next time...

Post-COVID Trends To Consider Now: Black Friday And Cyber Monday


black friday and cyber monday post covid trends
Last November, we wrote a similar blog discussing the different types of consumer behaviors during Black Friday and Cyber Monday. A little less than a year later, this holiday season looks considerably different. With large gatherings strictly prohibited, everything about 2020 is completely unprecedented. However, as they say, “the show must go on.” In...

Retaining and Building Brand Loyalty During COVID-19


Imagine you are standing in the cereal aisle of your local supermarket. It is March of 2020 and you are just starting to get used to wearing a mask and gloves on the daily. On your shopping list of about forty items, you already could not find some of the basic necessities, like toilet...