Social Media is Necessary For Businesses, PERIOD.


Social media has exponentially increased its presence in society. Thus, a correlation between social media usage and consumer buying behaviors can undoubtedly be identified. Think about it like this: you just purchased a new item, attended a new restaurant, or had an awful experience at a particular establishment that supplies a product or service....

The Results are in: Amazon Prime Day


The notorious Amazon Prime Day lasted 48 hours, from June 21 to June 22, 2021. The goal of this event was to allow online shoppers to take advantage of a variety of discounts on the site. Across all categories, Amazon offered over two million deals to incentivize customers to make purchases on items that...

Never Underestimate The Powerful Influence Of Behavioral Targeting


Behavioral Targeting, or online behavioral advertising, is a method that allows advertisers and publishers to display relevant ads and marketing messages to users based on their web-browsing behavior. This method can help businesses create ads that are specific to the user’s habits and interests. Furthermore, these ads can then be shown the next time...