Home
About Us
Services
Blog
Contact Us

Home
About Us
Services
Blog
Contact Us

Trends

Post-COVID Trends To Consider Now: Black Friday And Cyber Monday

Last November, we wrote a similar blog discussing the different types of consumer behaviors during Black Friday and Cyber Monday. A little less than a year later, this holiday season looks considerably different. With large gatherings strictly prohibited, everything about 2020 is completely unprecedented. However, as they say, “the show must go on.” In...

Retaining and Building Brand Loyalty During COVID-19

By Bailey Germain

Imagine you are standing in the cereal aisle of your local supermarket. It is March of 2020 and you are just starting to get used to wearing a mask and gloves on the daily. On your shopping list of about forty items, you already could not find some of the basic necessities, like toilet...

2020 Marketing Trends

By Bailey Germain

As 2019 is nearing a close, marketing strategies and trends continue to develop alongside the advances being made in technology. Audiences are beginning to consume more and more information via the Internet. Keeping this in mind, it is essential that marketing tactics are consistent with consumer preferences.

The Stats Behind Black Friday & Cyber Monday

By Bailey Germain

It’s that time of year again! Thanksgiving weekend has passed, and the winter holidays are coming up shortly. Not to be overlooked, the bridge between these two holiday seasons is Black Friday and Cyber Monday. Black Friday takes place the day after Thanksgiving, this year on November 29, 2019, and Cyber Monday, the Monday after Thanksgiving, on November 2nd, 2019.

Latest Posts

Using SMS Marketing To Boost Engagement
Social Media is Necessary For Businesses, PERIOD.
The Results are in: Amazon Prime Day

About Us

Straight Forward Media is a full service Marketing agency located in the heart of Long Island, New York, specializing in digital and traditional marketing, utilizing multiple verticals to meet (and exceed) your goals. Our services and pricing structure is straightforward and transparent. Our top priority is fostering a long term relationship with our clients through trust, hard work, and the utmost integrity.

In the News

Using SMS Marketing To Boost Engagement
Social Media is Necessary For Businesses, PERIOD.
The Results are in: Amazon Prime Day

Holla @ us!

Starting out as a Travel Vlogger, Megan Gilman turned her love of travel and videography into a travel brand, Megan Without A Plan. As a full-time videographer and producer, Megan created and built a travel-inspired marketing brand set to inspire others to travel and find their passion, all whilst working with tourism companies around the world creating marketing and promotional media content to gain traction and boost sales.

After the sudden halt of her travel career due to the COVID-19 pandemic in March of 2020, Megan returned home and dedicated every day to sharpening her skills in the film & media industry. Shortly after, she open her own company “Reel Good Media”, a media company specializing in film & video production, assisting companies with advertising, photography, creative strategy, branding identity, and more.

Kara Reifert

Kara has used her voice in various ways during her 20 year career as a radio personality on Long Island. As a voice for the company’s brand, to sell client’s messages, and as a friend to the listener. No matter what Kara is speaking for she believes in what she is saying and will use her voice to give life to whatever it is you’re trying to convey.

Kara is passionate about diversity, the arts, authenticity, and making people laugh. Kara received a Bachelor of Arts in Speech Communication & Rhetorical Studies, from Hofstra University, in 1999.

Experience & Recognition

Sag/Aftra member since 2002

1997-2000
WRHU 88.7 FM Radio Hofstra University
On-Air personality and Promotions Director and News Anchor for Hofstra TV’s, “News & Views”

1998
WLTW 106.7 Lite FM
Intern

1999
Barnstable Broadcasting Kjoy/Country 94.3/1100 WHLI
Promotions Director

2000-2001
96.7 EHM
Middays and Assistant Promotions Director and weekend talent at 104.7 Beach Radio

2001
Barnstable Broadcasting/103.9 WRCN & Love 96.1
Air Personality

2002
Barnstable Broadcasting KJOY 98.3 and 94.3 WMJC

2005-2007
103.1 B-103
Middays
Earned Certificate of Achievement in recognition of remarkable ratings in the Arbitron 2005 Winter Ratings Book.

2007-2009
WALK 97.5
On-air personality

2010-2020
KJOY 98.3/WALK 97.5/1000 WHLI/103.1 MAX FM
Morning show on Kjoy (2018-2020.) Middays on 1100 WHLI (2019-2020)
Earned Champion for Children Award – March 2012

Laney Liner

Care and expertise help to distinguish Laney.

She is a breast cancer survivor, joined Tiger Schulmann’s Martial Arts to build her strength and volunteered with a not-for-profit to raise funds to support breast cancer research and promote women’s health. She seeks continuous improvement always and believes it is important to learn something new every day. See’s Candies branded “lollypops” are a favorite of hers.

Laney’s experience running her own business to elevate her clients through branding, marketing and design strategies will be leveraged at Straight Forward Media (SFM). She also worked at top Manhattan agencies advising clients such at American Express, Barnes & Noble, The New York Times and the U.S. Navy to name a few.

As a content strategist at SFM, Laney gets to know each client, learns what is important to them, their prospects and their customers. A content marketing strategy is then designed and high-quality and engaging copy is developed with SEO best practices when writing for digital environments. This includes relevant keyword phrase research including LSI (Latent Semantic Indexing) keywords so search engines will know what a page is really about. She also identifies the best backlinks strategy for each SFM client to ensure website authority and to maintain their relevance in commerce.

David Weinstein

David had a vision. When he was asked to describe his ideal job in his first interview, he knew all along that he was going to work in advertising and marketing. He built his career on the foundation of print media and marketing working at The NY Post Newspaper in 1997.

David continued to advance into large agencies including Ogilvy & Mather, Mindshare, MediaCom, AllScope Media, HN Media & Marketing, Zenith Media, and even has experience In-house at Cablevision & WeatherBug.

David is a loving husband and devoted father to his two kids Justin and Emily. He enjoys working out and attending the Tough Mudder & Spartan Challenges every year.

“My view of Marketing and Advertising is similar to my passion for Tough Mudder’s. I start with a clear objective, develop strategies and then finish the objective. Then without hesitation, I move on to the next objective and strive to overcome any obstacles. Marketing is much more than making money and ROI. It means looking at everything from a bird’s eye view and seeing how some actions affect others.“

Email: David@StraightFM.com
Phone Number: 516-430-6699 x1

Lauren La Franca

Lauren is an accomplished, seasoned Marketer and thought leader with over 15 years’ experience within the traditional and digital marketing space. She has been responsible for creating top-of-the-line marketing tools that resulted in a guaranteed rise of the bottom-line for upwards of 40+ businesses. Working with both Fortune-500 companies and small start-ups alike, Lauren finds her passion in creating marketing assets that drive visible, actionable, and viable results which speak for themselves.

Lauren is a strategic, multidisciplinary designer and digital marketer with an eye for innovation, creativity and perfection. Her skill set is vast, but her greatest expertise revolves in the world of Graphic Design, Email Marketing, Social Media, Analytics & Insights, Brand Identity Design, Content Creation and Print Collateral.

“I have always lived by the motto to work smarter, not harder. In today’s digital world, we have the ability to allow our tools to work hard for us so we can focus on the other aspects of our client’s campaign that require that ‘personal human touch’.”

Email: Lauren@StraightFM.com
Phone Number: 516-430-6699 x2

Jerry Weinstein

Crunchin’ numbers is Jerry’s forte. With more than 45 years in Finance, 40 in the retail field, analyzing a Balance Sheet and a P&L comes naturally.

Jerry’s finance career spans such companies as Modell’s Sporting Goods, Paragon Sports, Fabric Bonanza and Telco Stores.

He has an optimistic vision for Straight Forward Media’s future in the Advertising and Media field.

In his spare time, Jerry enjoys traveling and spending time with his family.

Email: Jerry@StraightFM.com
Phone Number: 516-430-6699 x7