Growing your business is not always all about marketing and sales. Nurturing your current customers by taking the time to get to know them allows you to plant a seed that will flourish for years to come. Through organic conversations, you can survey what your current customers are looking for and how to provide the services (or products) they desperately need. Putting yourself in the shoes of your customers, how important is it to you to be “not just another number” when it comes to the businesses you give your hard-earned money to? Unlike big box stores, the flare of shopping at small businesses is the personal attention that usually comes with it. Make it a point to get to know a little bit more about your customers with each touchpoint. Inadvertently, your own bottom dollar will see the difference.
Communication is Key
If your business allows for constant foot traffic into a brick and mortar, the best way to get to know your customers is by enticing natural and organic conversation. A simple “how’s your day?” will open the way to a fruitful conversation that could offer invaluable insight into your customer’s needs, wants, desires, and objectives.
Customer Relationship Management Systems
Utilizing a CRM system to help you remember important information, such as birthdays, anniversaries, likes and dislikes, will be helpful in any future communication. It’s always a nice personal touch to send a handwritten birthday or work anniversary card when the time is right; it’s simple, yet effective and leaves a lasting impression in an otherwise busy and digital world.
Utilizing Social Media and treating your company’s social presence as a way to get to know your current and potential customers is an effective way of continuing conversation passively. Invite your customers to follow you on any network you are active on and utilize your pages to entice reviews, feedback, and discussion. Additionally, the use of email marketing, automated drip campaigns, and surveys (with personalization at the forefront) is another wonderful way to continue a conversation, gather information, and educate your customers on what services and/or products you are offering now and in the future.
If you have any questions on how to nurture your current customer base and entice a new flow of customers, please contact us today.