Behavioral Targeting, or online behavioral advertising, is a method that allows advertisers and publishers to display relevant ads and marketing messages to users based on their web-browsing behavior. This method can help businesses create ads that are specific to the user’s habits and interests. Furthermore, these ads can then be shown the next time the user visits the web browser. Some of the data points that are collected include:
- Search terms
- Ads, content, and buttons clicked
- Pages viewed
- Amount of time spent on a website
- Purchase history
- Frequently visited websites
Why Should Behavioral Targeting be Used?
In an era where everything is digitized, the volume of internet users are at a high. Therefore, It is necessary for companies to have a strong online advertising process that will effectively connect with their customers. Behavioral Targeting enables businesses to recognize the preferences of individuals and personalize their advertising strategies to meet their habits. Some benefits of using behavior targeting include:
- Higher Number of Ad Click-Throughs
- Improved Conversion Rates
- Better Efficiency
- Improved User Engagement
- Improves ROI
How Can I Get Started?
Here at Straight Forward Media, we specialize in digital and traditional marketing, utilizing multiple verticals to meet (and exceed) your goals. Those interested in employing behavioral targeting strategies are at the perfect place as well. Our qualified team can find all the data points of your customers and develop more personalized and effective ads to help your business grow. You can contact us by clicking the “Contact Us” tab on our website, or simply give us a call at (516)- 430-6699.