The tried and true marketing tool
Outbound marketing tries to reach consumers through general media advertising as well as through in-person contact. Depending on the venue, the approach can be extremely broad (TV advertising), thoroughly personal (face-to-face meetings), or “impersonally personal” (cold-calling or blanket emails). Through each outbound methods, sales leads are generated and then followed by internal sales representatives.
As the internet and use of mobile devices grow in popularity, outbound marketing has lost some of its long standing appeal. Regardless, we have seen some businesses still dedicating 90% of their marketing budget for outbound marketing.
The ultimate goal of outbound marketing is lead generation, making it an important marketing method to those businesses looking to gain new customers. For those looking to get on the map (start ups, for instance), outbound marketing is one way to reach the widest possible audience in the shortest amount of time.
The SFM Touch
We are straight forward (pun intended) in our approach to provide the best service to our clients, keeping their budget and ultimate goal in mind. With Straight Forward Media, you will have the peace of mind in knowing your business’ marketing is well taken care of.
Any questions you could have about spediture, strategy, or methodology is available to you at any time. We strive to be as transparent as possible in everything we do and how we spend your media budget.
Building a relationship with you is very important to us. With our transparent approach towards everything we do, we are ultimately building a long-term relationship that we hope will last for years to come.
We back our strategy, methodology, tactics and marketing beliefs with an “accountability promise”. The onus is on us to reinforce what we do and why we do it and what makes SFM the agency of choice.